Google Impact
Don’t want to be left behind? Keep catching up with Google
Google Dynamic Algorithm’s Impact on Your Website Ranking
Google is the #1 search engine with about 40,000 searches/second. Google tweaks its search algorithm often, almost on a daily basis, to fulfil its goal of getting exact answers faster. “Algorithm” is a step-by-step procedure based on logic used in solving a particular problem. In the context of Google, the problem its algorithm is trying to solve is to find, rank, and return relevant results for search queries.
Although Google regularly issues algorithm updates, some tweaks happening regularly in its algorithm aren’t heavily publicized yet they may impact a website’s rankings in the search results. These hidden factors, if not attended to, can hit a website’s ranking badly.
Google has 200 ranking factors; No content creator or SEO marketer can factor them all. Yet, the websites that are built with solid foundation can still be on Google’s good side to rank higher in search engine page results (SERPs). On the other hand, Google punished websites with shady search tactics like keyword stuffing and exact match domain names (e.g., bestorthohospitalindelhi.com) by lowering their ranking. Though many of the ranking factors are unknown, we got a hang on quite a few ranking factors. They are mostly related to backlinks, on-page optimization, and unique content. Even website layout plays a role in ranking.
Although Google regularly issues algorithm updates, some tweaks happening regularly in its algorithm aren’t heavily publicized yet they may impact a website’s rankings in the search results. These hidden factors, if not attended to, can hit a website’s ranking badly.
Google has 200 ranking factors; No content creator or SEO marketer can factor them all. Yet, the websites that are built with solid foundation can still be on Google’s good side to rank higher in search engine page results (SERPs). On the other hand, Google punished websites with shady search tactics like keyword stuffing and exact match domain names (e.g., bestorthohospitalindelhi.com) by lowering their ranking. Though many of the ranking factors are unknown, we got a hang on quite a few ranking factors. They are mostly related to backlinks, on-page optimization, and unique content. Even website layout plays a role in ranking.
How Google search works
Google obtains information from many different sources, including web pages
- Crawling : Google finds out what pages exist on the web. It constantly searches for new pages and add them to its list of known pages. New pages are discovered when either Google follows a link from a known page to a new page or a website owner submits a list of pages in the form of a sitemap for Google to crawl. Once Google discovers a page URL, it visits (crawls) the page, analyses both the text and non-text content and overall visual layout to decide where it should appear in Search results. The better the site crawling, the better Google can match it to people who are looking for your content.
- Indexing : After a page is discovered, Google analyses the content of the page, catalogues images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many different computers.
- Serving and ranking : When a user types a query, Google tries to find the most relevant answer from its index that will provide the best user experience by taking into accounts such factors as the user's location, language, and device (desktop or phone). Google ranking is done programmatically by its dynamic search algorithm. It is imperative to ensure that your webpages have features optimized for the above three will rank higher in the relevant search results.
Don’t want to be left behind? Keep catching up with Google
In summary, though Google in their quest to deliver the best results to their customers has the potential to wreak havoc on your ranking. In this scenario, the best long-term search strategy for any businesses looking to increase traffic is to align their goal with that of Google; to create and manage a Google dynamic algorithm-friendly website and a sustainable SEO and marketing strategy.
Want help to make your practice marketing Google-friendly? Reach us now.
Want help to make your practice marketing Google-friendly? Reach us now.